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    You’ve researched your local media outlets, and you have a few reporters from your media list who you’d like to approach with a story. One of the best ways to share your idea is through a “pitch” letter. Each reporter, editor and producer has his or her own contact preference, but most now prefer an initial intro […]

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    We have discussed tips for writing media advisories that encourage reporters to attend events. Another way to use a media advisory is to announce the event to the public through community calendars and other event listings that are published in the newspaper or announced on TV or radio. Published listings are often very […]