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    If you have any magazines on your list of media contacts, you want to get a copy of the editorial calendars. Most magazines develop these calendars to let writers and advertisers know what topics they plan to focus on in each issue. Get a copy of an editorial calendar for each publication so that you can find out when th […]

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    E-mail is often the preferred method of contact for most reporters and writers. So it may seem quick and easy to stick as many e-mail addresses as you can find in the To: field, hoping a few of the recipients will care about your story idea or press release. Easy for you? Yes. But it’s not the best way to build relatio […]

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    Most cities have their own local magazine. Even smaller regions often have monthly newspapers or free magazines targeted at women or families. These publications are often overlooked as media outlets. But it’s a great idea to make them a part of your outreach.
    ·         Get a copy of the magazine. The maga […]

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    Most cities have their own local magazine. Even smaller regions often have monthly newspapers or free magazines targeted at women or families. These publications are often overlooked as media outlets. But it’s a great idea to make them a part of your outreach.
    ·         Get a copy of the magazine. The maga […]

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    We have talked about the value of social media for public education, and Twitter in particular, previously. So you’ve finally picked out a unique Twitter name and set up an account. Now what? No worries if you feel flabbergasted or confused by all that you’re seeing. Like anything else new, different and seemingly ov […]

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    After spending so much time and energy to plan your event, you want to preserve the memory with good photos. Photos are also great to use for future publicity. You may not have the budget for a professional photographer, but you can still take good photos with a little know-how.
    This week’s tips are offered by a g […]

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    September is National Preparedness Month, a time to review your personal disaster preparedness plan, as well as a time when hurricanes and tropical storms peak throughout the Gulf and East Coast. Two new articles are on the homepage of the APA Help Center (www.apahelpcenter.org <http://www.apahelpcenter.org/> ) wit […]

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    The first rule of media relations is to know the publications and know the writers you want to target. The best way to do that is by reading, watching and keeping up with the stories produced and published. But that’s a lot of work. Who has time for it?
    Enter, website news alerts.

    Various websites can do a lot of the […]

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    Newspapers and TV broadcasts are no longer the only place to go to stay in touch with what’s being talked about. Chances are, your local newspapers, TV or radio stations host staff-written blogs. It’s equally important to regularly check in on these Web pages to stay informed of local current events and cover […]

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    With all the work you do trying to get the media’s attention, it’s exciting when a reporter or producer calls or sends an e-mail, saying they want to talk to an expert. But just because they’ve asked for an interview, doesn’t mean you should always agree to do it. There are a few reasons you may not want to do an […]